AI Pipelines
Outreach Pipeline
Draft personalized outreach emails for prospects based on research and audit data.
Outreach Pipeline
The outreach pipeline drafts a personalized email for a prospect using data from prior pipeline runs and Notion.
Quick Reference
| Field | Value |
|---|---|
| Trigger | outreach [business name] |
| Example | outreach Oakwood Barber Co |
| Domain | Lead Generation |
| Model | 2-pass: Sonnet (draft) then Opus (personalization review) |
| Requires | Prospect data (run prospect first or provide context) |
| Output | Personalized email at .output/outreach-[business-name].md |
| Your time | ~5 minutes to review, tweak, and send |
How It Works
Pass 1 — Draft (Sonnet)
- Reads prospect data and website audit for the business
- Researches recent news, reviews, or updates about the business via Perplexity
- Drafts a personalized outreach email referencing their specific business, issues, and neighborhood
- Saves draft to
.output/outreach-draft-[business-name].md
Pass 2 — Personalization Review (Opus)
- Reviews the draft for specificity, tone, and personalization
- Tightens the hook and ensures the CTA is low-commitment
- Saves final version to
.output/outreach-[business-name].md
Email Format
- Subject line — specific to the business, never generic
- Opening — references their specific business, neighborhood, and a concrete issue
- Middle — brief value proposition tailored to their needs
- Close — low-commitment CTA (free audit offer)
The tone is professional but personable. If Ahrefs metrics are available, the email includes a specific stat as a hook (e.g., "Your site ranks for 43 keywords — your closest competitor ranks for 312").
Typical Workflow
prospect barbershops in Buckhead— find leadsaudit Oakwood Barber Co— deep-dive the best prospectoutreach Oakwood Barber Co— draft the email- Review and send via Gmail or himalaya CLI
After generating, run compile outreach [business] to produce the final branded version.