AI Pipelines
Content Pipeline
Generate a full month of blog posts, social media captions, and email newsletters.
Content Pipeline
The content pipeline generates a complete month of content for a client — blog posts, social media captions, email newsletters, and a content calendar.
Quick Reference
| Field | Value |
|---|---|
| Trigger | content [business name] |
| Example | content Oakwood Barber Co |
| Domain | Client Delivery |
| Model | 2-pass: Sonnet (drafts) then Opus (brand voice review) |
| Requires | Brand guidelines and site context |
| Output | Full month of content at .output/content-[business-name].md |
| Your time | ~10 minutes to review and schedule |
How It Works
Pass 1 — Drafts (Sonnet)
- Researches trending topics in the client's industry (using Ahrefs keyword data or Perplexity)
- Generates 2-4 blog posts (600-1000 words each, SEO-optimized)
- Generates 8-12 social media captions (Instagram-first, with hashtag sets)
- Generates 2-4 email newsletter drafts
- Creates a content calendar with suggested posting schedule
Pass 2 — Brand Voice Review (Opus)
- Reviews all content against brand voice requirements from
clients/[business-name]/brand/ - Fixes tone drift, inconsistent messaging, and off-brand language
- Saves the final content package
Prerequisites
- Brand guidelines (from
brand/folder or a priorbrandpipeline run) - Site context (live URL or build plan)
This pipeline is designed for retainer clients. One command generates a full month of content ready to publish.