AI Pipelines
Follow-Up Pipeline
Generate 30-day post-launch check-in emails with a retainer pitch and testimonial request.
Follow-Up Pipeline
The follow-up pipeline drafts a 30-day post-launch check-in email that includes a soft retainer pitch and a testimonial request.
Quick Reference
| Field | Value |
|---|---|
| Trigger | follow-up [client name] |
| Example | follow-up Gather Coffee Co |
| Domain | Client Retention |
| Model | 2-pass: Sonnet (draft) then Opus (review) |
| Requires | Completed build, launch date in Notion |
| Output | Check-in email at .output/follow-up-[client-name].md |
| Your time | ~5 minutes to review and send |
How It Works
Pass 1 — Draft (Sonnet)
- Reads client context, build deliverables, and launch date
- Drafts a check-in email with three sections:
- Check-in — asks how the site is performing, any issues or feedback
- Retainer pitch — soft mention of ongoing maintenance, positioned as optional
- Testimonial request — asks for a short testimonial or Google review
Pass 2 — Review (Opus)
- Reviews for tone (warm, not salesy), specificity, and clarity
- Ensures the retainer pitch is genuinely soft — one paragraph max
Timing
If the launch was less than 25 days ago, the pipeline will flag this and suggest waiting. You can override this if needed.
Nothing is sent without your explicit approval — the pipeline produces a draft for your review.